Accelerating Organic Growth
& AI Visibility for Eva

01 Executive Summary

Rholab manages search engine optimisation for Eva (eva.com.pk) with a clear goal: grow qualified organic visibility in Pakistan and make the brand discoverable across both Google search and the AI-powered answer engines that customers increasingly rely on.

The results show rapid, accelerating growth. Estimated organic traffic has risen by 94%, nearly doubling, and Eva now holds a 67% traffic share within its competitive landscape. Google Search Console recorded 26,400 impressions and 1,440 clicks in the last 28 days at an average position of 3.9 and a click-through rate of 5.5%, with both clicks and impressions trending clearly upward across the period. Eva is also already mentioned 69 times across ChatGPT, Google AI Overviews, Google AI Mode and Gemini.

The headline: Eva's organic traffic grew 94% while its keyword count rose only 3%. The growth came from ranking higher on the searches that matter, and it was achieved entirely without paid search.

02 Client Overview & Objectives

Eva (eva.com.pk) is a brand serving customers in Pakistan. As more Pakistani consumers begin their search on Google, and increasingly on AI assistants, Eva needed a search presence that would put its website in front of the right audience and keep growing without relying on paid advertising.

Engagement Objectives

• Grow organic traffic from Pakistan through higher rankings for commercially relevant keywords.
• Win top positions for the brand's most valuable searches, where most clicks happen.
• Build domain authority through a healthy, relevant backlink profile.
• Establish AI search visibility so Eva is mentioned and cited by ChatGPT, Gemini and Google's AI features.
• Turn visibility into engagement by attracting visitors who actively interact with the website.

03 Our SEO Approach

Rholab's work for Eva combines traditional search engine optimisation with AI search optimisation, organised around five connected workstreams:

04 Domain Authority & Organic Visibility

The Semrush Domain Overview gives an independent, third-party view of Eva's search footprint in Pakistan, covering classic SEO metrics alongside Semrush's AI Search metrics.

05 AI Search Visibility Analysis

AI-powered search is quickly becoming a discovery channel in its own right. Semrush reports an AI Visibility score of 34 for Eva, with 69 brand mentions and 11 unique pages cited as sources across four major AI platforms.

• Broad presence across every platform. Google AI Mode leads on mentions with 23, followed by AI Overviews (17), ChatGPT (15) and Gemini (14). Eva is visible on every major AI platform.
• Google's AI features account for 40 mentions combined, placing Eva directly within Google's newest search experiences.
• ChatGPT is the strongest source of citations with 9 Eva pages cited, showing the website's content is trusted as a reference.
• A clear citation opportunity on Google AI: AI Overviews and AI Mode mention Eva 40 times but cite only 7 pages. Converting more of those mentions into citations would send more AI-driven visitors to the website.

06 Google Search Performance

Google Search Console is Google's own first-party data on how Eva appears in search. These figures are actual impressions and clicks recorded by Google over the last 28 days.

• A clear upward trend. Both lines rise steadily across the 28 days. Daily impressions grew from roughly 700-900 at the start to around 1,050-1,200 by the end, and daily clicks from about 30-55 to 63-79. Eva's visibility is still building.
• Top-of-page rankings. An average position of 3.9 means Eva's pages typically appear among the top four Google results, the most-clicked positions on the page.
• Strong click-through rate. A 5.5% average CTR shows that searchers who see Eva choose to click, confirming the listings are relevant and compelling.
• Growth lever. With 26,400 impressions, each 0.5 percentage-point CTR improvement would add roughly 130 extra clicks per 28 days, on top of the growth already under way.

07 Website Engagement (GA4)

Google Analytics 4 shows what happens after visitors arrive: how many people use the website, how many are new to it, and how actively they engage.

• Ahead of the previous period. The solid line (current period) sits above the dotted comparison line on almost every day, with daily active users mostly between about 60 and 120 and a peak above 150.
• Strong engagement. A 57.3% engagement rate means more than half of all sessions were engaged (over 10 seconds, two or more page views, or a key event), a sign the traffic is relevant to what Eva offers.
• Active interaction and new reach. 16,000 events equals roughly 7.3 interactions per user, and nearly all 2,200 users were new, so search is consistently introducing Eva to fresh audiences.
• Right audience, right market. The real-time panel shows active users from Karachi at the time of capture, consistent with the Pakistan focus.
• Connecting the data. Search Console recorded 1.44K Google clicks in the same 28 days that GA4 recorded 2.2K active users. Although clicks and users are measured differently, this indicates organic Google search is a major source of Eva's website visitors.

08 Opportunities & Next Steps

Eva's growth is accelerating. The next phase focuses on sustaining that momentum and converting more of its visibility into customers.

• 1

  Keyword expansion

  Build on the focused base of 68 keywords with new category and informational content targeting Pakistani search demand.

• 2

  Authority growth

  Increase high-quality, relevant referring domains to lift the Authority Score from its current level of 11.

• 3

  AI citations

  Turn Google AI mentions into citations with structured, FAQ-style and entity-rich content that AI engines can reference.

• 4

  Click-through rate

  Refine titles, meta descriptions and structured data on high-impression pages to lift the 5.5% CTR further.

• 5

  Engagement & conversion

  Strengthen internal linking and calls to action on top landing pages to build on the 57.3% engagement rate.

• 6

  Retention

  Encourage repeat visits from a largely new audience through brand search, remarketing and email capture.

09 Conclusion

Rholab's SEO work for Eva has produced fast, entirely organic growth in the Pakistan market. Organic traffic is up 94%, Eva holds a 67% traffic share, and the website averages position 3.9 on Google with a 5.5% click-through rate. Clicks and impressions are both trending upward, and the brand has already earned 69 mentions across four major AI platforms.

With 332 referring domains, rising search demand and strong engagement, Eva is well positioned for continued growth. The next phase will focus on expanding keyword coverage, building authority and turning AI mentions into citations that bring customers to eva.com.pk.